I've conducted well over 50 Coca-Cola research & planning projects in the US, UK & globally. I've developed new products with teams in Atlanta in conjunction with agencies such as Chiat Day, Weiden & Kennedy, Fallon & BBH. One of the more memorable jobs was to travel around Asia watching football matches. It's a tough life.

"Analyses showed there was a 3.2% decline in smoking before the campaign launch (1997–1999), compared to a 6.8% decline after the campaign launch (2000–2002)."

Truth: Wikipedia

I've been working with luxury UK watch brand Christopher Ward helping them develop their highly disruptive strategy. Stay tuned for the next episode in the rise & rise of this success story

Roland needed a complete review of the home piano market. We provided an alternative strategy that offers a  distinctive positioning that's now being tested across the entire brand and across all markets.