I've conducted well over 50 Coca-Cola research & planning projects in the US, UK & globally. I've developed new products with teams in Atlanta in conjunction with agencies such as Chiat Day, Weiden & Kennedy, Fallon & BBH. One of the more memorable jobs was to travel around Asia watching football matches. It's a tough life.
"Analyses showed there was a 3.2% decline in smoking before the campaign launch (1997–1999), compared to a 6.8% decline after the campaign launch (2000–2002)."
I've been working with luxury UK watch brand Christopher Ward helping them develop their highly disruptive strategy. Stay tuned for the next episode in the rise & rise of this success story
Roland needed a complete review of the home piano market. We provided an alternative strategy that offers a distinctive positioning that's now being tested across the entire brand and across all markets.