How to make your marketing spend go further
Christopher Ward hits London
This month the luxury watch maker Christopher Ward unveiled their provocative multi-channel ads across London in the run-up to Christmas. It's based on the insights and strategy I developed after a process of careful but inexpensive research. This was then developed into marketing executions around that central strategy using a small team of marketing specialists co-ordinated by the client. You'd be surprised how much awareness & recognition is generated when you base your marketing strategy on genuine insights.