'It’s often easier to out-think your competitors than out-spend them'

In a recent interview in Campaign, Gary Booker explains what he learned as Chief Marketing Officer at Dixon. I couldn't agree more with what he's saying. Essentially it's not all that complicated. It just takes understanding the priorities - which are consumer focussed.

Here's the headlines from the article. Read the full article here: http://bit.ly/2hn337c

• Treat everyone the way you would want to be treated yourself

• Be open, honest and approachable

• Truly understand everything about your customers (and your non-customers)

• It’s better, more effective and often easier than you might believe to out-think your competitors rather than out-spend them

• Context is critical

• Realise that not everyone will always see it your way

• Never stand still. Never settle and never be happy with where you are