'It’s often easier to out-think your competitors than out-spend them'
In a recent interview in Campaign, Gary Booker explains what he learned as Chief Marketing Officer at Dixon. I couldn't agree more with what he's saying. Essentially it's not all that complicated. It just takes understanding the priorities - which are consumer focussed.
Here's the headlines from the article. Read the full article here: http://bit.ly/2hn337c
Treat everyone the way you would want to be treated yourself
Be open, honest and approachable
Truly understand everything about your customers (and your non-customers)
It’s better, more effective and often easier than you might believe to out-think your competitors rather than out-spend them
Context is critical
Realise that not everyone will always see it your way
Never stand still. Never settle and never be happy with where you are