I've conducted well over 50 Coca-Cola research & planning projects in the US, UK & globally. I've developed new products with teams in Atlanta in conjunction with agencies such as Chiat Day, Weiden & Kennedy, Fallon & BBH. One of the more memorable jobs was to travel around Asia watching football matches. It's a tough life.
I was instrumental in developing one of the most successful US advertising campaigns of the past 20 years.
The campaign was called 'Truth' and it had a huge effect on on reducing teenage smoking
Roland needed a complete review of the home piano market. We provided an alternative strategy that offers a distinctive positioning that's now being tested across the entire brand and across all markets.