'It’s often easier to out-think your competitors than out-spend them'

Updated: Oct 7, 2019

In a recent interview in Campaign, Gary Booker explains what he learned as Chief Marketing Officer at Dixon. I couldn't agree more with what he's saying. Essentially it's not all that complicated. It just takes understanding the priorities - which are consumer focussed.

Here's the headlines from the article. Read the full article here:

  • Treat everyone the way you would want to be treated yourself

  • Be open, honest and approachable

  • Truly understand everything about your customers (and your non-customers)

  • It’s better, more effective and often easier than you might believe to out-think your competitors rather than out-spend them

  • Context is critical

  • Realise that not everyone will always see it your way

  • Never stand still. Never settle and never be happy with where you are

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