Wonderful and much needed contribution to the marketing library.
Try this for size:
Branter: 1. Brand banter; social chat between a brand and its audience. 2. More errant twaddle from the online world, suggesting once again that customers spend their entire time having witty conversations with products that they care sod all about, doubtless whilst engaging in a customer journey. (see Advertainment; Chatvertising)
Many thanks Kevin Duncan http://www.bulldictionary.com