In 2014 I completed a comprehensive study of the UK wine industry on behalf of Kingsland Wines - 3-hour workshops and 2-week diaries with a wide range of audiences.
This resulted in a segmentation 'tool' which identified NPD opportunities by audience and occasion.
Premier Foods needed new thinking around the Prepared Sauce market. I undertook imaginative ethnographic research working with a panel of housewives over a two-week period using iPads. This uncovered an entirely new area for their NPD teams to get their teeth into.
I undertook projects for Clarks Shoes as part of a complete brand review.
We identified assets locked up in their brand through working with staff, in creative workshops and consumer interviews .
The challenge was to differentiate The Macular Society from its better know rivals. Our strategy led to the creation of 'Mac' - a memorable little character who lives in your eye! Increased awareness of the condition has been dramatic