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In 2014 I completed a comprehensive study of the UK wine industry on behalf of Kingsland Wines - 3-hour workshops and 2-week diaries with a wide range of audiences.

 This resulted in a segmentation 'tool' which identified NPD opportunities by audience and occasion.

Premier Foods needed new thinking around the Prepared Sauce market. I undertook imaginative ethnographic research working with a panel of housewives over a two-week period using iPads. This uncovered an entirely new area for their NPD teams to get their teeth into.

I undertook projects for Clarks Shoes as part of a complete brand review.

We identified assets locked up in their brand through working with staff, in creative workshops and consumer interviews .

The test area of Meridian saw brand awareness increase by 15% and memorability scored 4.5 (out of 5) average across research sample.

The Campaign was a finalist in the Drum Cream Awards.

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