‘The tool gives more depth and value to the research already available. When you have the role wine plays and the occasion in which it is drunk you have a complete mapping of UK wine consumption.'
Premier Foods needed new thinking around the Prepared Sauce market. We undertook imaginative ethnographic research working with a panel of housewives over a two-week period using iPads. This uncovered an entirely new area for their NPD teams to get their teeth into.
I undertook projects for Clarks Shoes as part of a complete brand review.
We identified assets locked up in their brand through working with staff, in creative workshops and consumer interviews .
The challenge was to differentiate The Macular Society from its better know rivals. Our strategy led to the creation of 'Mac' - a memorable little character who lives in your eye! Increased awareness of the condition has been dramatic