Here are a few brands I've worked on: Parent Brand, Fruitopia, Sprite, Sprite Clear, Mello Yello, Own Label Strategy, 'Eat My Goal' (Soccer & Rugby World Cups) OK Soda, Coke Music, TAB Clear, Dasani, Minute Maid, Nestea, Coke Zero.
We also worked as a guide for the CMO
Frankly, there's been a lot of them!
I was instrumental in developing one of the most successful US advertising campaigns of the past 20 years.
The campaign was called 'Truth' and it had a huge effect on on reducing teenage smoking
Roland needed a complete review of the home piano market. We provided an alternative strategy that offers a distinctive positioning that's now being tested across the entire brand and across all markets.