Here are a few brands I've worked on: Parent Brand, Fruitopia, Sprite, Sprite Clear, Mello Yello, Own Label Strategy, 'Eat My Goal' (Soccer & Rugby World Cups) OK Soda, Coke Music, TAB Clear, Dasani, Minute Maid, Nestea, Coke Zero.
We also worked as a guide for the CMO
Frankly, there's been a lot of them!
I was instrumental in developing one of the most successful US advertising campaigns of the past 20 years.
The campaign was called 'Truth' and it had a huge effect on on reducing teenage smoking
I've been working with luxury UK watch brand Christopher Ward helping them develop their highly disruptive strategy. Stay tuned for the next episode in the rise & rise of this success story
Roland needed a complete review of the home piano market. We provided an alternative strategy that offers a distinctive positioning that's now being tested across the entire brand and across all markets.