March 20, 2017

Well, this didn't disappoint and I'm looking forward to tomorrow's installment. We go about our business with a hammer looking for nails to hit. In fact, if you have a hammer, then everything tends to look like a nail. Programs like this remind us we perhaps don't know...

March 7, 2017

That we're only now facing up to the fact that social media is not the answer to all of marketing problems is the most disappointing aspect of this sorry tale. Old school advertisers have been saying it for years, but then, they would. They've had their own bitter axe...

January 5, 2017

This morning I read a piece by Brian Eno in which he explained his reasons for optimism in 2017. His main point was that 2016 was maybe a watershed year - the culmination of 40 years of moral and emotional erosion. From here on in, he suggests, things may start to get...

June 2, 2016

Plenty of clients think they know their customers - or their brand -  so well that they don't need research. If you're a small client with a small budget this might be true. Years of experience dealing with the same customers is probably a good sign you're doing someth...

November 5, 2015

I’ve been thinking about why I still love doing research after 25 years.

I’m not sure people outside the business really get it and it isn’t easy putting your finger on it, but  I know a lot of researchers feel the same as me. Lets see if I can explain it in 600 words.

I...

August 7, 2015

I’ve put in 15 years moderating groups in viewing facilities. As a planner I’ve eaten my weight in M&M’s sitting on the other side of the glass. So, having spent time on both sides of that distorting mirror I’m in a good position to discuss the profound difference betw...

April 17, 2015

Ever had a clinger? You know, the partner who tried a little too hard to please? Well I was reminded of clingers the other day when shopping in Tescos and I think their financial results confirm my fears.
 

Tesco’s Troubles..... Tesco’s falling profits are the worst for...

February 7, 2015

7 Steps to Insight is a talk I give - and on one of these occasions, the good folk from Conscious Marketing (https://www.conscious.co.uk) were in the audience. So, rather than me tell you how brilliant it was - here's what the people on the receiving end thou...

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