Making Sense Of The Senses
Well, this didn't disappoint and I'm looking forward to tomorrow's installment. We go about our business with a hammer looking for nails to hit. In fact, if you have a hammer, then everything tends to look like a nail. Programs like this remind us we perhaps don't know everything and we may not be the experts we think. Better to keep an open mind if you want to find something new. A closed mind only finds what it is looking for. "For thousands of years people thought we had 5
Pop goes the digital bubble
That we're only now facing up to the fact that social media is not the answer to all of marketing problems is the most disappointing aspect of this sorry tale. Old school advertisers have been saying it for years, but then, they would. They've had their own bitter axe to grind, having watched the social media mob eat their lunch, dessert and after-dinner mints. Meanwhile, the media boys have kept their heads down, seeing a chance to broaden their offer and take a bit of the ‘
Step away from the customer, you're too close
Plenty of clients think they know their customers - or their brand - so well that they don't need research. If you're a small client with a small budget this might be true. Years of experience dealing with the same customers is probably a good sign you're doing something right and what's not broke don't need fixing. However... What if the market is changing? What if you need to find new customers with different tastes, who see the world and use their media differently? What
