Postcards from the EDGE

Well, this didn't disappoint and I'm looking forward to tomorrow's installment. We go about our business with a hammer looking for nails to hit. In fact, if you have a hammer, then everything tends to look like a nail. Programs like this remind us we perhaps don't know everything and we may not be the experts we think. Better to keep an open mind if you want to find something new. A closed mind only finds what it is looking for. "For thousands of years people thought we had 5

I’ve been thinking about why I still love doing research after 25 years. I’m not sure people outside the business really get it and it isn’t easy putting your finger on it, but I know a lot of researchers feel the same as me. Lets see if I can explain it in 600 words. I was up in Leeds last month chatting to a room full of mums. I won’t go into what we were talking about but, as usual, I was pretty amazed by what they were telling me. And while they were jabbering away I not

I’ve put in 15 years moderating groups in viewing facilities. As a planner I’ve eaten my weight in M&M’s sitting on the other side of the glass. So, having spent time on both sides of that distorting mirror I’m in a good position to discuss the profound difference between the two experiences. ‘Doing groups’ couldn’t be more different depending on which side you’re on. The experience can turn you into a completely different character, depending on where you’re sat - it's Jeck