May 29, 2019

Here's a downloadable version of the article

How planners can fight back against the tide of digital 

Planning under pressure

Traditional strategic planning is getting tougher all the time.

Over the past 10 years, our opportunity to write powerful strategies has been slowl...

May 29, 2019

I enjoyed Roger Parry’s article ‘The consultants cometh’ (Campaign 3/10/17 http://www.campaignlive.co.uk/article/consultants-cometh-means-agencies/1446269) and it’s hard to disagree with a man of his experience. In the short term, he’s probably right. In the long term...

January 22, 2019

Dialogue with Graham Hall

We’ve been exploring the disconnect between big data and deep insights and came upon Graham Hall‘s essay entitled, “Putting the Analogue Back into Insight” which is brilliant, like all of his writing really, because it gives a foundation and gr...

November 23, 2018

A lot of people have asked why I'm not raving about the John Lewis / Elton John Christmas ad. So, here's my attempt to explain.

On one level, the ad is undeniably a tear-jerker, but looking at it more critically, I find Elton's 'story' contrived, synthetic and, most imp...

November 16, 2018

Christopher Ward hits London

This month the luxury watch maker Christopher Ward unveiled their provocative multi-channel ads across London in the run-up to Christmas. It's based on the insights and strategy I developed after a process of careful but inexpensive research...

October 18, 2018

No-one does back-slapping awards quite like the ad industry. While there's plenty in the work we make that ought to be celebrated and the resulting trophies give the winners something to put in their reception, these gongs actually get in the way of what are supposed t...

May 3, 2018

Bernbach says nothing is as powerful as an insight. He also says they are often hidden, which is something of a tautology, because, it is the very hiddenness that makes it an insight when finally uncovered. 

April 20, 2018

So who's this yakking about luxury watch brands? Oh, it's me...

All part of the work I've been doing with Christopher Ward watches. From a fundamental look at the category through to creation of advertising. We're looking forward to the fruits of our labours.

See the who...

April 17, 2018

Call me a pedant but how come Martin Freeman doesn't have Vodafone Broadband?

So far in what seems a rather contrived campaign he's managed to piss off a load of wedding guests by talking about Vodafone's cheap roaming charges. He's met and chatted up a girlfriend, desp...

March 27, 2018

This video is pretty difficult to listen to if you you don't like American accents - but the take-out is well worth it. And something we've been methodically putting into place with Christopher Ward watches.

The final comment: 'Take time to undertand the expectation of...

November 20, 2017

I've been working with the wonderful Christopher Ward watch company ( https://lnkd.in/e9rDass ) for a couple of years now

In that time, we've carefully and deliberately spent time understanding our audience, our competition, our various consumer groups, (from loyalists...

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