Though, at the time it hardly seems possible, all great brands come to an end and the consumer moves on; leaving the landscape strewn with the vast and trunkless legs of once-powerful companies.... ...where they lie forgotten, except by us marketing lags, who use their fate as a cautionary tale against of the dangers of hubris. Who remembers Reebok when they outsold an upstart brand from Oregon? Or Sega when they dominated gaming? I once had a Myspace page and I miss those tr
Here's a downloadable version of the slides: I've offered this set of slides before, but each time I look at it - which isn't very often - I think I ought to share it again. Forgive the fact it isn't meant to be a linear read and there are gaps you have to fill in yourself. That's part of the process. But I hope you get something from it.