'It’s often easier to out-think your competitors than out-spend them'
In a recent interview in Campaign, Gary Booker explains what he learned as Chief Marketing Officer at Dixon. I couldn't agree more with what he's saying. Essentially it's not all that complicated. It just takes understanding the priorities - which are consumer focussed. Here's the headlines from the article. Read the full article here: http://bit.ly/2hn337c Treat everyone the way you would want to be treated yourself Be open, honest and approachable Truly understand everythin
