Don't shoot the messenger: The dangers of insight
I read this piece from Jack Morgan - a Business Mapping Specialist at Bristol Water plc. He talks about the “Semmelweis reflex” which is something I come across quite a bit. When you introduce a new insight into the process it can be met with resistance. The problem is that real insights change the status quo and, a lot of the time, people don't like to change - especially if they are invested in the way things are right now. If a successful business has done well out of the
Collective strategy adoption: How groups learn how to change
I found this interesting - yes, at the political level - but also at the level of how groups evolve their strategy & thinking to accommodate new threats - in this case, the erosion of truth. The collective brain creates a new model. First one outlier breaks cover and does something different - the others follow - and before long a new collective approach has become the status quo. In this case - how to media deals with Trump. It's worth the read - click below. The Media Have
They say 50% of the cost of adverting is wasted...
The only problem is, we don't know which 50% - or perhaps which 20% or which 10%. The truth of that comment is suggested in this cartoon.
Making Sense Of The Senses
Well, this didn't disappoint and I'm looking forward to tomorrow's installment. We go about our business with a hammer looking for nails to hit. In fact, if you have a hammer, then everything tends to look like a nail. Programs like this remind us we perhaps don't know everything and we may not be the experts we think. Better to keep an open mind if you want to find something new. A closed mind only finds what it is looking for. "For thousands of years people thought we had 5
Pop goes the digital bubble
That we're only now facing up to the fact that social media is not the answer to all of marketing problems is the most disappointing aspect of this sorry tale. Old school advertisers have been saying it for years, but then, they would. They've had their own bitter axe to grind, having watched the social media mob eat their lunch, dessert and after-dinner mints. Meanwhile, the media boys have kept their heads down, seeing a chance to broaden their offer and take a bit of the ‘
