Postcards from the EDGE

A sort of harbour pilot for brands


Last week I was interviewed by Austin-based brand agency Alix Company. We discussed data!

Dialogue with Graham Hall We’ve been exploring the disconnect between big data and deep insights and came upon Graham Hall‘s essay entitled, “Putting the Analogue Back into Insight” which is brilliant, like all of his writing really, because it gives a foundation and grounding on the subject. I want to invite you spend the next 30 minutes with Tyrone Takami, who’s a contributing planner at AlixCompany and who had the pleasure of speaking with Graham directly on the topic of putting the analogue back into insight. Please enjoy! Dialogue with Graham Hall (click here!) #analog #qualitativeresearch