Postcards from the EDGE

A sort of harbour pilot for brands


Don't drink the Kool-Aid - planners should keep their feet in the real world

No-one does back-slapping quite like the ad industry. While there's plenty in what we do that ought to be celebrated and the shiny gongs give winning agencies something to put in their reception area, advertising awards actually get in the way of what we are supposed to be doing. They get in the way of good marketing. The other day I was reading an analysis of what makes great planning. It was probably all true, but it seemed to miss the most important bit. The bit about selling. You'd think we were part of the entertainment industry not just an extension of the sales department. So why shouldn’t marketing have their own awards? TV and cinema have them and, just like them, we make stuff that