Postcards from the EDGE

A sort of harbour pilot for brands

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Expert Advice: How to craft your brand story

This video is pretty difficult to listen to if you you don't like American accents - but the take-out is well worth it. And something we've been methodically putting into place with Christopher Ward watches. The final comment: 'Take time to undertand the expectation of your customers'. Seems so simple, so obvious, so 101. Yet it still needs saying...