Postcards from the EDGE

A sort of harbour pilot for brands


'It’s often easier to out-think your competitors than out-spend them'

In a recent interview in Campaign, Gary Booker explains what he learned as Chief Marketing Officer at Dixon. I couldn't agree more with what he's saying. Essentially it's not all that complicated. It just takes understanding the priorities - which are consumer focussed. Here's the headlines from the article. Read the full article here: Treat everyone the way you would want to be treated yourself Be open, honest and approachable Truly understand everything about your customers (and your non-customers) It’s better, more effective and often easier than you might believe to out-think your competitors rather than out-spend them Context is critical Realise that not everyone w