Postcards from the EDGE

A sort of harbour pilot for brands


Falling Out of Love with Big Data: Where Tesco went wrong

Ever dated a clinger? You know, the partner who tried a little too hard? Well I was reminded of clingers the other day when shopping in Tescos and I think their financial results confirm my fears. Tesco’s Troubles..... Tesco’s falling profits are the worst for 20 years. This despite spending £200m slashing prices in a failed attempt to stop defectors to Aldi and Lidl. Why is this happening? Tesco’s CEO Phil Clarke suggests ‘we aren’t sending shoppers a clear enough message’, but I think their problems go deeper than that and its going to take more than a few price cuts to put it right. Big Data, Big Mess.... Tesco’s got to the top through ‘big data’, made possible by their revolutionary Clu